1、 Market analysis and positioning
Target market: Based on the characteristics of the company's construction machinery, mining machinery and other products, we will focus on exploring markets with strong demand for infrastructure construction in Southeast Asia, the Middle East, Africa and other regions. Southeast Asian countries such as Indonesia and Malaysia are vigorously developing infrastructure construction, resulting in a high demand for construction machinery; The Middle East has abundant oil resources and requires a large amount of mining machinery for urban construction and energy development; The infrastructure in Africa is in a stage of rapid development, and the demand for various types of machinery continues to grow.
Market research: Conduct target market research once every quarter to understand local policies and regulations, market demand, competitor dynamics, and other information. Collect data through online research platforms, industry reports, local partners, and other channels, analyze market trends, and provide a basis for market decision-making. For example, pay attention to the quality standards and certification requirements of imported machinery products in African countries, and adjust product strategies in a timely manner to meet local market access conditions.
2、 Product Strategy
Product optimization: Based on market research results, optimize and upgrade existing products. Improve the rust and moisture resistance of equipment in response to the high temperature and humidity climate characteristics in Southeast Asia; To adapt to the complex terrain conditions in the Middle East and enhance the durability and adaptability of mining machinery. Invest R&D funds, accounting for [X]% of annual sales, for new product development and existing product improvement.
Product certification: Actively apply for international standard certification, such as CE certification, ISO certification, etc., to enhance the international recognition of the product. We plan to complete the CE certification of our main products in the first half of 2025, ensuring that they meet the safety and quality standards of the European market and laying the foundation for entering the European market.
3、 Marketing Strategy
Online marketing: Strengthen the construction of the company's official website, optimize the website's search engine ranking (SEO), and ensure that it ranks at the forefront of relevant search keywords in the target market. Utilize social media platforms such as Facebook, LinkedIn, etc. to regularly post product information and success stories to attract potential customers. Publish at least [X] valuable content per month and maintain interaction with customers.
Offline marketing: Participate in internationally renowned construction machinery exhibitions such as Bauma in Munich, Germany and CONEXPO CON/AGG in Las Vegas, USA. Showcase the company's latest products and technologies at the exhibition, communicate face-to-face with customers, and expand business channels. We plan to participate in [X] international exhibitions in 2025.
4、 Supply Chain Management
Supplier cooperation: Establish long-term and stable cooperative relationships with high-quality suppliers to ensure the quality and supply stability of raw materials. Evaluate suppliers every six months and adjust cooperation strategies based on the evaluation results. For key raw material suppliers, sign annual supply contracts to agree on prices and supply quantities.
Logistics optimization: Choose reliable international logistics partners, optimize logistics routes, and reduce logistics costs. Negotiate with freight forwarding companies to strive for more favorable freight rates and better services. At the same time, pay attention to the dynamics of the international logistics market, adjust logistics plans in a timely manner, and respond to possible logistics congestion and delays.
5、 Risk response
Policy risk: closely monitor the trade policies, tariff adjustments, and other information of target market countries, and adjust export strategies in a timely manner. For example, when a country increases import tariffs, it responds by negotiating cost sharing with local customers, optimizing product packaging to reduce volume and weight, and thus reducing shipping costs.
Exchange rate risk: Use financial instruments such as forward settlement and currency swaps to lock in exchange rate risk. The finance department regularly evaluates the impact of exchange rate fluctuations on the company's export business and develops corresponding risk management measures.
6、 Team building
Foreign trade talent recruitment: Recruit talents with rich foreign trade experience and target market language ability to enrich the foreign trade team. We plan to recruit [X] foreign trade salespersons and [X] international market specialists by 2025.
Employee training: Regularly organize employees to participate in foreign trade business training, product knowledge training, and international market analysis training to enhance their business abilities and comprehensive qualities. Conduct an internal training course every quarter, inviting industry experts or senior employees within the company to give lectures.
If you have clearer ideas about the market, product, strategy, and other areas in the plan, such as a preference for expanding into a specific market, please feel free to let me know and I can further improve this plan.
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